Students riding a bicycle

Becoming a Millenial Friendly Service

A number of campus food service providers have been under pressure from students to change their operations. Some students are looking for better menu items, others are asking for higher quality ingredients or for items to be made in-house from scratch. Food service providers and university/college administrators have become much more conscious of these demands and are starting to respond. This article is written to help with that response and to prevent these critiques in the first place by making food service millennial friendly.

Give More

If you offer something of value millennials will stick around but they will want to be rewarded for their loyalty. From Air Miles, rebate credit cards, to traditional punch cards, millennials expect to get something back for their patronage. Not only do these freebies provide them with the instant gratification they love, but they help to provide justification for being such loyal patrons to your business. Incorporating any loyalty program (even if it’s an outdated paper punch card) will help to keep millennials loyal to your brand.

Feedback & Ratings

Younger generations are quickly realizing that they have the power to influence businesses and that the feedback provided by them is heard and desired by businesses. Being able to rate, comment, and write a review on products or services has become the norm for these generations. If you want your business to become millennial-friendly then you have to give users the option to rate and provide feedback. This is always a double-edged sword, as you can receive constructive feedback and improve your operations or it could go the other way around and you can get destructive exaggerated feedback that can turn potential customers away.  However, one thing is for sure, if your service is poor and you do not provide a rating and feedback option, users will find other places on the internet to complain about your business. Giving millennials a place to vent internally is always better than the excuse to attack externally.

Technology

Almost everyone has a smartphone in their pocket now, along with a number of Mobile Apps that have become a permanent part of their daily routine. Today, one can pay, transfer money, enter buildings, and even control the utilities and appliances at home through various mobile apps and services available on smartphones. Millennials are the greatest percentage of users of these smartphones and apps. Therefore, it only makes sense to bring this familiar technology to food service and enable students to make use of their phones. While baby boomers might look to receive coupons in their mailboxes, millennials expect them in their email inbox or on one of their favorite mobile apps. If you want to be embraced by the millennial generation and be known as a millennial friendly service, then you have to meet them where they are –  in the digital world.

Originally posted at Lucova.com on 

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